NSSF: First annual National Shooting Sports month per success

The NSSF said the first annual National Shooting Sports Month, observed in August, was "embraced" by consumers and the industry. (Photo: National Shooting Sports Foundation/Facebook)

The NSSF said the very first annual National Shooting Sports Month, observed in August, was “embraced” by consumers and the business. (Photo: National Shooting Sports Foundation/Facebook)

The gun industry’s top trade association said consumers “adopted” the very first annual National Shooting Sports month observed in August.

Chris Dolnack, senior vice president and chief marketing officer for the National Shooting Sports Foundation,  said in a press launch Oct. 10  almost 200 news outlets published the narrative, reaching more than 17 million readers. The institution made contact with an additional 11 million via networking and email campaigns engagement in an attempt to get people .

“We weren’t disappointed,” Dolnack stated. “National Shooting Sports Month, the very first nationwide event designed specifically to celebrate the shooting sports and enhance the connections between the current shooters along with the firearms retailers and scope owners in their regions, was a victory. Hundreds of ranges and retailers held events and promotions. Thousands of people participated in a range of shooting sports. A detailed media campaign gained millions and raised awareness.”

NSSF first declared August as National Shooting Sports month press release.   President and CEO Steve Sanetti said that the association wanted to bring new interest to goal shooting and preserve the custom of “one of America’s greatest pastimes.”

“With so much going on in people’s lives today, the shooting sports give an chance to tune out distractions, find out a new ability, socialize and share their adventures,” he said. “It’s important to remember to pass on our traditions and also to reflect on our unique freedoms that make participating in them potential.”

U.S. Interior Secretary Ryan Zinke signed up a proclamation Aug. 24 officially recognizing the month-long celebration.

“I grew up in the mountains of northwest Montana, where I spent my time hunting and fishing on our shared public lands,” he said. “I was blessed to take out my boys on the same property that my father and granddad took me … I am concentrated on continuing that tradition by announcing this August, and each August under my direction at Interior is going to likely be proclaimed National Shooting Sports Month.”

Dolnack encourages ranges and retailers to perform the same and said NSSF is currently planning for next year.

“Our very first National Shooting Sports Month was just that — the very first one,” he said. “While our following National Shooting Sports month is nearly a year away, NSSF is currently planning for a bigger month next calendar year. We invite all our manufacturers, ranges and retailers to indicate their calendars for August 2018 today, and begin planning your budgets, events and sponsorships.”